Abstract Submission Deadline: January 31, 2005

Full Paper Submission Deadline to be Considered for Inclusion into the Reviewing Process of the Journal of Business Research Special Issue: August 1, 2005

Scholars and practitioners are invited to submit abstracts for competitive papers or posters related to at least one of the following areas:

* Current theoretical developments and practical applications in consumer and/or brand personality,

* Innovative data collection methods in consumer-driven marketing research,

* New issues and approaches in data preparation, processing, and analysis, and

* Applied areas accounting for the economic sectors most prominent at the events´ location.

For a detailed description of the conferences´ topics, journal coverage, program structure, timeline, abstract submission procedure, and further details, please refer to the sections below or visit the conference Web site at: http://www.cpr2005.info.

More about call for papers.

Programme